The origin of our tagline: “Investing that makes the world rejoice”

Sherrie Johnson
3 min video

“Investing that makes the world rejoice” -- If you are familiar with Eventide, you have heard this phrase many times. For a deeper sense of its meaning, check out this short video with Sherrie Johnson Smith.

I want to  share with you about the phrase, "Investing that makes the world rejoice." If you're familiar with Eventide, you've heard this phrase many times. So, I want to give you a deeper sense of its meaning. It actually comes from a verse in Proverbs which says, "When the righteous prosper, the city rejoices." I want to go deeper into two of these words, the word "righteous," so who are the righteous? And then the word "rejoices." What does it mean for the city to rejoice? The word "righteous" actually describes a very specific type of person. It's those who would put others' interests ahead of their own while in contrast, the wicked are those who would put their own economic, social, or personal desires ahead of others. I've heard this described in a way that just stuck with me. It was that the righteous are those who would disadvantage themselves for the good of others, while the wicked, in contrast, are those who would advantage themselves at the expense or even the harm of others.

The word "rejoice" is actually a very special word. It's only used eight times in the entire Bible. So to give you a sense of its meaning, I want to share with you from one of its instances, which comes from the life of Hannah. Hannah is a woman who struggled with infertility, and so she devoted herself to prayer and to fasting, to really pleading with the Lord to change her situation. And ultimately, He did, and He gave her a son, whose name was Samuel. There are actually two books of the Bible, I and II Samuel, that are written about the greatness of this person's life. So as Hannah receives a child, she prays a prayer to the Lord where she says, "My heart rejoices in the Lord." So if you can picture a woman in this type of situation, someone who has struggled with infertility for many years and finally receives a child, that's what we're talking about when we use this word "rejoice."

So if we look at this verse, "When the righteous prosper," when those who would disadvantage themselves for the good of others - when they prosper - the city rejoices. It's an over-the-top type of celebration, a dancing-in-the-streets type situation, where even the deepest despair has been turned into the greatest joy.

We invite you to partner with us, and together, let’s seek to make the world rejoice through investing.

This communication is provided for informational purposes only and expresses views of Eventide Asset Management, LLC ("Eventide"), an investment adviser. There is no guarantee that any investment strategy will achieve its objectives, generate profits, or avoid losses. Eventide's values-based approach to investing may not produce desired results and could result in underperformance compared with other investments. Eventide uses its trademark (“Investing that makes the world rejoice®”) in a figurative manner to help explain its focus on serving investors by helping to improve the world. Any reference to Eventide’s Business 360 approach is provided for illustrative purposes only and indicates a general framework of guiding principles that inform Eventide’s overall research process. Investing involves risk including the possible loss of principal. Past performance does not guarantee future results.

Before investing or sending money, an investor should carefully review investment objectives, risks, charges and expenses as provided in prospectuses and other information available at or by calling 1-877-771-EVEN (3836). Eventide Asset Management, LLC serves as investment adviser to the Eventide mutual funds distributed through Northern Lights Distributors, LLC (“NLD”), member FINRA/SIPC. NLD and Eventide are not affiliated entities.


Posted February 20, 2019
Sherrie Johnson
Sherrie Johnson

Sherrie Johnson Smith serves as Manager of Digital Marketing and Customer Experience for Eventide. She is responsible for supporting marketing, communications, and brand strategy at Eventide.