Advertising fills the critical role of helping customers and companies find one another. But traditional approaches to advertising are flawed. Find out how the fifth company in our Top 10* series is creating value for both companies and customers by making advertising better...
Company Name: The Trade Desk
Weight: 3.15% of Eventide Gilead (#5 of top 10 holdings)
Theme: Consumer Convenience
Advertising fills the critical role of helping customers and companies find one another. But traditional approaches to advertising are flawed. Many people find advertising irksome; it interrupts the ‘regularly scheduled programming’ of our lives to bring us good news of some product or service we don’t need. Companies don’t enjoy this reality any more than customers do. It wastes valuable resources that could be better spent elsewhere. The problem with advertising today is not its function, but its relevance. When relevant, advertising connects customers who have real needs with companies who offer the perfect solutions to those needs. In other words, it has the ability to be mutually beneficial for both parties. The Trade Desk is working to make advertising better. They have developed an advertising buying platform for companies and ad agencies built on finding those beneficial connections to customers. It lets companies assess the likelihood of ROI before investment, then tracks actual ad effectiveness from initial customer impressions through to customer purchases. This means companies can spend money wisely. It also means customers can find solutions to their needs. And because it makes this connection more efficient, advertising becomes value creating. (The Trade Desk is based in Ventura, CA.)
Don't want to wait for the next post? To learn about all ten companies in this series, check out the Eventide Gilead Portfolio Impact Highlights here:
*A "Top 10" series is a series of articles based on top 10 holdings of a fund by weight.
Holdings percentages are based on net assets as of December 31, 2018, selected based on portfolio weight. The opinions expressed herein are those of the fund’s investment team as of December 31, 2018, and subject to change.Reliance upon the views expressed herein is at the sole discretion of the reader. Holdings can change at any time and should not be considered investment advice. Historical holdings are provided for informational purposes to help explain Eventide's values-based investment process. Eventide uses its trademark (“Investing that makes the world rejoice®”) in a figurative manner to help explain its focus on serving investors by helping to improve the world.
Mutual funds involve risk including the possible loss of principal. Past performance does not guarantee future results. The fund can invest in smaller-sized companies which may experience higher failure rates than larger companies and normally have a lower trading volume than larger companies. The fund’s ethical values screening criteria could cause it to under perform similar funds that do not have such screening criteria. The fund can have risk associated with the biotechnology and pharmaceutical industry in which these companies may be heavily dependent on clinical trials with uncertain outcomes and decisions made by the U.S. Food and Drug Administration. Companies in the technology industries have different risks including but not limited to products becoming obsolete, and entrance of competing products. Companies in the Industrials sector carry various risks including, but not limited to, risk related to debt loads and intense competition. The fund can have risk related to option investing. There are special risks associated with investments in foreign companies including exposure to currency fluctuations, less efficient trading markets, political instability and differing auditing and legal standards. The fund can invest in private companies. Private investments include various risks including but not limited to lack of liquidity, capital commitment risk, and valuation risk. Private companies may not be financially profitable and have uncertain futures, subjecting them to additional risks.
An investor should consider a fund’s investment objectives, risks, charges and expenses carefully before investing or sending money. This and other important information can be found in the prospectus, which can be obtained at www.eventidefunds.com or by calling 1-877-771-EVEN (3836). Please read the prospectus carefully before investing. Eventide Mutual Funds are distributed by Northern Lights Distributors, LLC, Member FINRA, which is not affiliated with Eventide Asset Management, LLC.
4690-NLD-5/14/2019Posted June 3, 2019
Philosophy – 11 min video
Stories – 3 min read